If you don't know, now you know: One of fashion bloggers' main sources of income is getting commission off the products they feature. Whether it's directly linking to said products on their site, or using a service like Like to Know It on Instagram, the business of featuring products on their profiles is a big one. But now, it no longer unofficially belongs to the blogging community.
An app called Cosign just launched (in both the Apple and Android app stores) that does just that: It opens up to everyone the opportunity to get commission off selling products.
"A few years ago, I saw a random commercial that saw a product I was interested in—the main character had these amazing red shoes," Cosign's co-founder Esosa Ighodaro told Who What Wear of the initial inspiration behind the app. "I couldn’t find the shoes, but I kept finding other people looking for same item. That's where the idea was born."
HOW IT WORKS
Cosign pretty much works just like you'd expect: You upload a photo, select an item to tag, and post. Then people can shop directly from the image, and you make money off any sales.
"Drag a tag on top of the specific item you want to display, then a search bar comes up," Ighodaro explains. "You start searching brand and keywords, then once you click search, it pulls up all the items— we have more than 1200 retailers and 13 million products in our database."
Here's where the money comes in: "Every time a product is sold, we get a piece of the commission, and we split that commission with the person (you)," she explains. "We are one of the only apps that has the analytics to actually see how many times the item was clicked and purchased."
When you first download the app, you start out making 30% commission on items you sell, but via a built-in rewards system you can increase your rate up to 60%. For now, the app works with Facebook, Twitter, Google+, and Pinterest, with Instagram and Tumblr launching soon.
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